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  • Mobility Mobility

    Mission

    Mobility is just as important to human progress as it is to everyday life. The ability to safely, efficiently, and affordably travel between two points helps drive the economy forward while enhancing the way we live, work and play.

    Through high-performance mobility, we can improve quality of life in our cities with better public transportation, reduced congestion, and increased accessibility while at the same time reducing chances of transportation-related accidents.

    By using resources more efficiently, we can help deliver a safer and smarter transportation experience while improving social and environmental outcomes across the globe.

    To accelerate sustainable mobility innovations through advanced technologies and solutions

    Through innovative technology, the Bridgestone Group is committed to easier, safer, smoother and seamless mobility for our society and customers.

    • Accessible mobility
      Making smooth and seamless mobility available.
    • Smart mobility
      Utilizing unique technologies to improve the way people/goods move.
    • Safe transportation
      Utilizing unique technologies to enhance safe mobility.

    The value created by the Bridgestone Group

    In the fast-changing world of mobility, the Bridgestone Group is pioneering solutions that benefit end-users, customers and society. High-performance mobility can improve quality of life in cities with better public transportation, reduced congestion and traffic-related accidents, and increased accessibility. By using resources more efficiently, we can help deliver a safer and smarter transportation experience that also improves social and environmental outcomes across the globe. We are delivering on our Mobility commitments by addressing accessible mobility, smart mobility and safe transportation.

    To further advance this work, we are partnering, for example, with mobility and technology-focused venture capital firms Iris Capital in Europe and The Wesley Group in the U.S. In doing so, we are in a position to strengthen our open innovation strategy to nurture new mobility services and solutions.

    Accessible mobility Accessible mobility

    First Stop

    Bridgestone Europe, Russia, Middle East, India, Africa (BSEMIA) and our retail business, First Stop, are helping to make smooth, seamless mobility available through initiatives like the Ranger Mobility Solution in Spain. Ranger Mobility Solution vans offer mobile tire maintenance, service and recharges, providing peace of mind for drivers and fleets interested in electric vehicles.

    TireHub

    TireHub, formed in partnership with The Goodyear Tire & Rubber Company, provides most U.S. tire dealers and retailers with same-day delivery. This level of service is critical for these businesses to meet consumers’ needs and expectations, while also reducing the need for and expense of on-site inventory.

    MOBOX

    In Europe, MOBOX provides premium tires, a warranty for all tire damages, regular maintenance operations (i.e., oil, battery, brake, etc.) and other services for an affordable monthly fee. The all-inclusive subscription service – similar to that for mobile phone usage – provides convenience and peace of mind to the consumer.

    Tires and Curbs for Barrier-Free Bus Transport

    The importance of public transportation will continue to increase, especially amid urbanization, aging societies, and global environmental issues.
    There is a demand for proper contact with the curb to minimize gaps between bus stops and buses as far as possible so that the elderly, those in wheelchairs, riders with baby strollers and all other passengers are able to get on and off a bus smoothly with peace of mind. At the same time, public transportation must also run on time and operate economically.

    In Japan, our Precision Docking Tire and Curb solution improves bus’ proximity to the curb. By minimizing this gap with special barrier-free concept tires and next-generation curbstones, public transportation can be truly accessible for riders with physical challenges. This work was recognized with a Bridgestone Group Award in early 2019.

    “Assista Uni Premier”, a simple motor-assisted bicycle for all ages.

    In October 2014, Bridgestone Cycle Co., Ltd. launched the “Assista Uni Premier” as a simple motor-assisted bicycle for all ages. With the aging society in the domestic market, providing products that accurately address the needs of senior adults in Japan has become a major challenge for businesses.

    For the development of this bicycle, we conducted a survey on motor-assisted bicycle usage among people aged 65 to 75. The survey revealed that some senior adults avoid motor-assisted bicycles because they consider them “heavy, scary, and complicated,” even though they experience difficulties when riding normal bicycles due to weakened leg muscles.

    In response to the survey results, Bridgestone Cycle designed a motor-assisted bicycle around the concept that it should be easy to ride, easy to use, and all-around simple. Specifically, the design goals were lighter weight, a lower floor, and simplicity. Bridgestone Cycle achieved a weight of 22.1kg, which is similar to a normal bicycle*1 enabling even those who are not confident in their physical strength to handle the bicycle comfortably. The frame employs small-diameter tires and a low-floor design that lets people 138.5cm and over straddle the bicycle with both feet on the ground*2 to ensure safety even during sudden stops. The motor-assistance switches that senior adults found complicated had their functionality simplified and buttons enlarged, resulting in a simpler and more user-friendly design. The design is also chic, with elegant coloring that does not suggest that this is a bicycle for senior citizens. “Assista Uni Premier” is a simple motor-assisted bicycle that was designed incorporating important features for senior adults.

    1. Comparison of the “Assista Uni Premier” 20-inch model with the “Jobno” 27-inch model, both sold by Bridgestone Cycle
    2. Applicable to the 20-inch tire size model

    Smart mobility Smart mobility

    Bridgestone World Solar Challenge

    Being able to travel greater distances using fewer resources is one example of smart mobility. To help support the research and development that advances innovations of this nature, Bridgestone is again sponsoring the biennial Bridgestone World Solar Challenge in 2019 by providing tires to the solar car teams of engineering students from leading universities on the forefront of solar energy research.

    Electric-assist bicycle

    Bridgestone Cycle developed new electric-assist bicycle technology with regenerative charging that extends travel distance without increasing battery capacity. The Company is introducing the new technology in all of our dual-drive—or pedal-assist—bicycles in Japan.

    IntelliTire™

    Always looking toward the future, the Bridgestone Group is also exploring smart products that are part of a connected vehicle ecosystem, especially for commercial customers who need to track performance and safety in real-time. Bridgestone Americas has introduced IntelliTire? that includes a unique QR code that tracks, monitors and measures performance across a tire’s full lifecycle.

    FleetPulse

    Bridgestone EMEA launched the FleetPulse, a three-in-one solution comprised of a mobile app, a centralized website and Tire Pressure Monitoring System hardware, helping fleets increase vehicles’ uptime, while also keeping people and the roads safe.

    Tirematics

    Tirematics is an IT system that uses sensors to measure the pressure and temperature of truck and bus tires, track the location of vehicles, and provide remote monitoring in real time of a network. The system helps to prevent unexpected transport disruptions due to tire failure, ensure the safety of passengers, and maintain a regular schedule. Tire pressure checks by maintenance workers are also unnecessary, significantly increasing the efficiency of tire maintenance. Longer tire life and improved fuel efficiency also help to reduce costs.

    Bus Rapid Transit (BRT)

    Bridgestone and its subsidiary Bridgestone do Brasil (BSBR), in cooperation with Bus Rapid Transit (BRT), conducted a demonstration of a new transportation solution utilizing a proprietary IT system.

    BRT is an express bus rapid transit system that utilizes articulated buses and special traffic lanes to provide regular and rapid service. This eco-friendly, next-generation urban transport system has been adopted mainly in emerging countries in recent years and is spreading into developed countries as well.

    BRT is the principal mean of transportation in Rio de Janeiro. By expanding easily accessible public transportation, this initiative promotes economic development and contributes to creating a more comfortable society for all.

    Toolbox

    The Toolbox enables to visualize customer and tire-related information by using tablets and other terminals to access and manage basic information related to customer tire usage conditions and maintenance status on worksites. By checking and analyzing customer maintenance and tire conditions with proprietary monitoring technologies, we can recommend the most appropriate tires and usage methods to customers with a higher degree of precision.

    BASys

    This management tool visualizes and rationalizes the retread process by ascertaining and analyzing retread process information in real time. We can enhance productivity and product quality by managing retread construction, quality, inventory and other information.

    CAIS® (Contact Area Information Sensing)

    Contact Area Information Technology (CAIS)*1 is a general term for Bridgestone’s tire-sensing technologies, which provide value to consumers by collecting and analyzing tire contact area data and using this information to classify road conditions. In 2015, Bridgestone realized the world’s first*2 practical application of this tire sensing technology with classification of road conditions. This technology classifies the road conditions into seven different states (dry, semi-wet, wet, slush, fresh snow, compacted snow, and ice) through an onboard system in real time.
    We at Bridgestone continue technological development not only for tires but also for the entire systems in support of a safe and secure mobility.

    1. CAIS is a registered trademark of the Bridgestone Corporation
    2. Among tires equipped with classification of road condition technologies (Source: Bridgestone research, November 2015)

    Topics

    Bridgestone Europe completes acquisition of TomTom Telematics

    Bridgestone EMEA acquired TomTom Telematics. This acquisition builds on previous work at the Bridgestone Group to strengthen its digital capabilities and provides a reinforced footprint in mobility solutions. With demand for fleet-based mobility growing, fleet managers need a reliable and innovative partner to help them maximize their effectiveness and efficiency through increased productivity and minimized total cost of ownership. The Bridgestone Group and TomTom Telematics have the tools, insights and experience to fulfill those demands, creating a fleet solutions powerhouse that will lead the industry into the future of mobility.

    For more information, please visit our website:
    https://www.bridgestonenewsroom.eu/brandportal/bridgestonepr/default/news-detail/687?lang=eu

    Safe transportation Safe transportation

    Run-flat tires

    The Bridgestone Group’s safety mission statement – Safety First, Always – touches every aspect of the Group. In 2014, we introduced DriveGuard tires that are engineered to travel up to 80 kilometers to safety after a puncture. This work began in the 1980s in Japan when the Company introduced run-flat technology for vehicles used by people with physical disabilities and then began manufacturing the tires for mass-produced vehicles. As we work to continue to advance safety in transportation, we are now testing run-flat tires on automated driving systems at our proving grounds and, at the same time, working to ensure compliance with noise reduction regulations in Europe, Asia, Japan and other countries.

    BLIZZAK studless winter tires

    The leading brand of studless winter tire, BLIZZAK uses Bridgestone’s acclaimed foamed rubber technology to deliver safe and sure handling on icy roads. Combined with various other technologies, these tires provide peace of mind on slippery winter roads.

    Promoting road safety awareness (Japan)

    In Kodaira, Tokyo, young employee volunteers promoted a road safety awareness in spring and fall. They teamed up with local police officers at the front gate of the company to call for road safety and the elimination of fatal traffic accidents. Twenty to thirty young employees helped direct traffic at pedestrian crossings and handed out campaign flyers and campaign goods in a bid to improve local road safety and reduce the incidence of traffic accidents to as close to zero as possible.

    Teaching children about bicycle safety (Japan)

    Bridgestone Cycle Co., Ltd. has been working with the Japan Traffic Safety Education Association to hold a special training course on the safe riding of bicycles at local kindergartens, day care centers, and elementary schools in Ageo City since 2005. The participating children carry out activities to learn best practices for the safe riding of bicycles. Highlight topics include "safety checks before riding," the "importance of wearing helmets," "how to cross intersections and crossings," and "precautions to take when passing parked cars." Bridgestone Cycle Co., Ltd. provides the bicycles used for the course and takes part in bicycle safety checks. Ten courses were held at kindergartens, day care centers, and elementary schools in Ageo and Saitama Cities over the months from May to November in 2012. About 1,100 children took part.

    Teens Drive Smart (United States)

    Making smart decisions behind the wheel is arguably the most important thing to teach new generations of drivers, and, as part of the mobility and people priority areas of our corporate responsibility commitment, we take this duty to provide accessible road safety education very much to heart.

    Each year, we run a free, half-day Teens Drive Smart training program for first-time drivers at our Bridgestone Americas’ headquarters in Nashville, Tennessee. Professional driving instructors combine classroom instruction with practical driving exercises focusing on eliminating distracted driving behaviors, improving practical driving skills and teaching teens how to perform routine vehicle and tire maintenance

    Since its launch in 2010, over 4,300 young people have taken part in our Teens Drive Smart workshops.

    Think Before You Drive (Central and South America)

    Safe driving requires a clear head, an acute awareness of the rules, and a roadworthy vehicle.

    Think Before You Drive is a road safety campaign, launched in 2005, that seeks to remind drivers of the importance of road safety through education programs and materials as part of our quest to keep our communities safe.

    The campaigns remind drivers to follow basic rules for safe travel with families and friends such as always wearing seatbelts, using car seats, aligning and balancing tires and checking maximum vehicle load, while also offering more practical aid such as free tire pressure and wear inspections, and advice on how to keep vehicles in top condition.

    In Colombia, Costa Rica, the Dominican Republic and Mexico, our Think Before you Drive education programs are conducted in partnership with schools, universities and government agencies with the aim of promoting safe driving behavior to reduce traffic accidents and dangerous driving situations. Since 2016, they have reached more than 31,000 drivers.

    Safe way to school campaign (Germany)

    Bridgestone Deutschland GmbH is supporting the road traffic safety education activities being undertaken by an NGO. Receiving backing from the German Federal Ministry of Transport and Digital Infrastructure and police, these activities protect children from road traffic accidents on the way to and from school. Since 2007, Bridgestone Deutschland GmbH proposes and distributes to nursery schools throughout Germany educational materials with the aim of developing physical ability for children to not to be involved in road traffic accidents. Since 2013, Bridgestone Deutschland GmbH also implemented a road safety campaign in major cities. Aimed at accident prevention, the campaign involved the distribution of leaflets that informed parents and children of the dangers on the way to and from school as well as the conducting of educational activities on road safety. Since 2013, around 170,000 brochures have been distributed to future first graders and their parents.

    Road safety education (Poland)

    In 2008 Bridgestopne Poznan Sp. z o.o. started Safety Education for Children program. Every year we team up with police officers to visit kindergartens and primary schools. During the workshops our employees educate children on the following practices for road safety: how to be safe in the car, how to cross the street, how to call for help during emergencies. Children are enthusiastic and actively participate in the workshops. During the interactive classes kids have opportunity to see what can happen when they are sitting without child safety seat or forget to fasten seat belts. Since 2008 over 16,000 children took part in our workshops. Every year we try to reach expectations of more and more educational institutions. In 2016 we visited 44 kindergartens and primary school where over 4,500 children had opportunity to take part in our workshops.

    Brake and tire watch (South Africa)

    In association with FleetWatch magazine and other industry partners, Bridgestone South Africa has participated in Brake and Tire Watch, a program aimed at empowering traffic officials to identify unroadworthy vehicles on the roads, as well as to increase transport operator awareness of efficient braking and tire checking. Traffic authorities are taught about the importance of safe tires, tire faults, functional brakes and other visual safety components. Trucks or buses found to be unroadworthy are then removed from the road and issued with discontinuation notices. So far, the program has trained more than 1,200 traffic officials and inspected more than 400 vehicles, of which 60% were not in roadworthy condition. Through these activities, Bridgestone contributes to a safer society.

    Tire safety campaign (India)

    Bridgestone India Pvt. Ltd. conducted the campaign which was aimed at educating car users with importance of tire maintenance for safe journey. Customers were imparted with information on tire maintenance and various tire check-up services which included checking Tread depth, Tread wear, Tire Damages, Inflation Pressure & benefits of using Nitrogen gas for inflating tires. Tire safety booklet was also given to all the car users who come to the campaign. With the intent to reach maximum people, the campaign was organized at pan India at various locations like expressway, select/super select stores, housing societies, corporate houses etc.

    Eco & safety driving lesson (China)

    Bridgestone (China) Investment Co., Ltd. has been providing driving lessons on a test course to promote safety since 2008. From 2009 we enriched the lesson content by delving into ecological issues related to driving and safety. Demonstration driving sessions are now carried out once or twice each year. The 10th lesson was provided in August 2015. Participants took part in an eco-driving session, compared normal driving with eco-driving, and then took test drives in a car to compare steering response at various tire air pressures. They also rode a car with the Run-Flat tires flattened to zero pressure. The various experiences in the program deepened their understanding of not only the importance of daily tire safety checkups, but also the corporate culture and products of Bridgestone.

    Safety driving and traffic rules (Thailand)

    Bridgestone Sales (Thailand) Co., Ltd. has provide training course on "Safety driving & Traffic rules" for new driver and also they would get driving license after passed the driving test, in cooperating with Land Transportation Department. Driving License Training Program has been ongoing since 1990, benefiting over 42,300 participants to date. The program has been conducted 6 times per year in Bangkok and in other provinces.

    The Group also supports other road safety initiatives worldwide:

    CSR

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