The Bridgestone Environmental Mission Statement “to help ensure a healthy environment for current and future generations...” remains unchanged from refinement, which was approved by the Board of Directors, in 2011. It inherits our environmental philosophy. To highlight one step we have taken to support our mission; Bridgestone Group has committed to working with our stakeholders towards a sustainable society. Furthermore, by outlining the direction of our long-term environmental activities and expressing them in simpler terms, we aim to further raise the environmental awareness of all members of the Group and encourage their engagement in initiatives aimed at achieving a more sustainable society.
Within the Environmental Mission Statement, we promote three areas of environmental progress and two core strategies for growth. We feel that by outlining these areas and strategies in simplified terms, understanding is promoted, and all Bridgestone employees globally can align with the objective and engage in activities in their respective positions that are in support of our environmental Mission.
The Environmental Mission Statement has been translated into 20 languages and is displayed in every Group business. We also employ various educational opportunities, such as e-learning, training programs and environmental intranets, to support employees in understanding the connection between the Environmental Mission Statement and the work they do each day. We continue to promote and work towards establishment of a work atmosphere where employees feel empowered to promote environmental activities that support our Environmental Mission Statement.
Three areas of environmental progress:
(1) Products & services, (2) operations (i.e. Bridgestone’s Group business activities), and (3) community activities (i.e. activities in areas unrelated to these business activities)
Two core strategies for growth:
(1) TEAMS (Total Environmental Advanced Management System, group-wide environmental management system) and (2) environmental communication as platforms for supporting activities in the above three areas and promoting their continuous improvement.