Message to Shareholders

I would like to convey my sincere appreciation to all of our shareholders for their support of the Bridgestone Group.

Changes in the business environment of the Group are proceeding at a faster pace and on a larger scale than ever before and we recognize that turbulent times persist. In such an environment, we have continuously based all activities on our corporate philosophy and implemented management reforms to achieve our ultimate goal of becoming a truly global company and Dan-Totsu (the absolute and clear leader) in all aspects of our business.

Underpinned by the management structure we launched in January 2019, we have been steadily undertaking management reforms with respect to globalization and developing our solutions business. We have also been accelerating our development of solutions businesses by acquiring Europe’s largest digital fleet solutions provider, TomTom Telematics (currently Webfleet Solutions).

Throughout our business, we will continue to focus on the following three priority issues.

1. Cultivating global corporate culture: Advance brand strategy, innovation, continuous improvement (Kaizen)

2. Developing human resources capable of global management: Advance the development and promotion of diverse talent

3. Upgrading the global management structure: Enhancing governance systems, reinforcing the Diversified Products business

In 2020, the Olympic and Paralympic Games Tokyo 2020 will be held. As a Worldwide Olympic and Paralympic Partner, Bridgestone will lend its support to the operations of the Games and its participating athletes. Throughout this milestone year, we will take our management reforms to the next phase which will involve passing the baton to new top management and aiming furthermore higher underpinned by the new global management team.

Thank you for your continued support and encouragement in the years ahead.

February 2020

Masaaki Tsuya
Chairman of the Board
CEO and Representative Executive Officer